Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Visit Florida, the Sunshine State’s tourism marketing company, this week will break its first national TV campaign, “Discover our Sunshine State. Rediscover yours.” Spending on the effort, via Fahlgreen, Tampa, Fla., is $9 million, per Visit Florida, Tallahassee, Fla.
TV spots, which include ads targeting Hispanic and African American travelers, include placements on NBC, ABC, Discovery, BET and Galavision. The work focuses on New York, Chicago, Atlanta, Boston and Washington. Print will support.
Visit Florida is also developing a social networking community to help build buzz about the campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in