NEW YORK--It used to be that industry buzzwords were "integrated marketing" or "breakthrough advertising." These d" /> Here come clusters, CBUs super groups . . . . <b>By Alison Fahey with Michael McCarthy and David Kile</b><br clear="none"/><br clear="none"/>NEW YORK--It used to be that industry buzzwords were "integrated marketing" or "breakthrough advertising." These d
NEW YORK--It used to be that industry buzzwords were "integrated marketing" or "breakthrough advertising." These d" />
NEW YORK--It used to be that industry buzzwords were "integrated marketing" or "breakthrough advertising." These d" />

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Here come clusters, CBUs super groups . . . . By Alison Fahey with Michael McCarthy and David Kile

NEW YORK--It used to be that industry buzzwords were "integrated marketing" or "breakthrough advertising." These d

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DDB Needham, Chiat/Day, Ayer, Leo Burnett, Ketchum Advertising, Lintas, Saatchi & Saatchi Advertising, Young & Rubicam and McCann-Erickson are among the agencies actively reengineering themselves to prepare for the ’90s and beyond. The agencies believe that the structure that saw them sure-footedly through the ’80s has gone the way of the three-martini lunch in the face of client downsizing, cost pressures and the rapidly changing technological and media landscape.
“The world is changing,” said Pat Cunningham, vice chairman/creative director of Ayer.

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