Here Are the 3 Big Trends That Ruled This Year's Super Bowl Ads

Multiple spots, humor and altruism were big

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During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt’s flexing for Michelob Ultra work? Or would Mountain Dew’s lip-sync battle be the big hit? Ultimately, it’s clear that Tide’s attempt to hijack the Super Bowl won the day.

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