Here Are the 3 Big Trends That Ruled This Year’s Super Bowl Ads

Multiple spots, humor and altruism were big

David Harbour stars in Tide's Super Bowl campaign, which played with many ad tropes. Tide

During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt’s flexing for Michelob Ultra work? Or would Mountain Dew’s lip-sync battle be the big hit? Ultimately, it’s clear that Tide’s attempt to hijack the Super Bowl won the day. Below, we revisit the trends of the game as well as a few bonus points.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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