Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The Olympics will soon set social media on fire, but your business probably won't be able to talk about it.
This year's modifications to the Olympics' Rule 40 sponsorship guidelines have helped some unofficial Olympic sponsors leverage the games in their advertising efforts. But if you're not an official sponsor like Coca-Cola, McDonald's, Visa or P&G, posting about the Olympics on social media during the official blackout period—which started on Wednesday and ends on Aug. 24—can be like doing the 100-yard dash through a minefield.