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Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent of the influencers on the list, they only have a 21 percent share of the influence.
According to Forbes' study this means that "their opinions received either a lower quantity of reactions, were reacted to by less influential people, or their opinions and the reactions to them appeared in less impactful publications."
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