Brand Marketing Here Are the Finalists for the Year’s Best Brands on Twitter, Vine and Everywhere Else Shorty Awards contenders span all of social mediaBy David Griner|March 6, 2014 Share By David Griner|March 6, 2014 Share Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them. This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand." "New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media." Check out the full list of finalists below: Best Brand on Twitter Baby got back! We like big jets and we cannot lie, this 737 is ready to fly. pic.twitter.com/N9BaWWi3SR — Delta (@Delta) July 30, 2013 Delta WWE Skittles ZzzQuil SportsCenter Charmin American Express GameOfThrones RealCapnCrunch E! Best Brand on Vine Oreo Samsung Mobile US Airbnb GE Mashable Dunkin' Donuts Best Brand on Instagram @gameofthrones Benefit Cosmetics @girlshbo GoPro General Electric PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand Old Spice Best Brand on Pinterest Jetsetter Better Homes and Gardens MasterCard – #AcceptanceMatters Whole Foods Market Best Brand on Snapchat Wet Seal Beefy Crunch Burrito NSX Snapchat Teaser Best Brand on Tumblr Denny's Lives on Tumblr Hannibal on Tumblr General Electric: GE Tumblr & The Txchnologist MTV Game of Thrones The Way of Ray Doctor Who Nickelodeon's Korra Nation: the ultimate tumblr fan destination "The Signal" Lexus Best Brand on YouTube ESPN TED WWE GoPro Best Facebook Page GoPro Visa #GoInSix Game of Thrones Skittles Facebook Page Al Jazeera America Girls Futurama Unmetric’s Best Facebook Campaign Smashbox Love Me Digital Billboard Experience Join the Realm Banana Republic's #BRLove4All Turning the Internet Red, Human Rights Campaign The Pepsi Like machine Mentos Engages Arab Youth through Hilarious Memes Alex and Ani increase Facebook ad ROI 80% with eBay Enterprise and Kenshoo Social Nissan – Passion Genome The Student Center Adobe "Make It With Creative Cloud" Best Facebook Contest Briggs & Stratton Mower Mouth Contest This Is SportsCenter – SportsCenter Facebook A's Pretty Little Answer Ball Best Branded Mobile App Visa 360 Cam AIG's Global Launch of the CyberEdge Mobile App The Nike SB App Citi Bike App VH1 Launches Its Most Successful App To-Date: Immersive and Interactive Three-in-One Brand App The Rolling Stones official app presented by Citi Sherwin-Williams ColorSnap Glass The WWE App Mixhibit Best Branded Real-Time Response to a Major Event or Cultural Phenomenon DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 Dietz & Watson – LaserHam Nokia – The Most Retweeted Brand Tweet Ever Eli's BMW United Nation's #theworldneedsmore Pepsi Does the Harlem Shake DiGiorno: The Sound of Music Live Captain Crunch's Viral Uniform Controversy Best Contest Dodge: Hands On Ron Burgundy Game Audi's Steer the Story Campaign with Marvel Comics Wheat Thins Flavor Protection Intel Presents The Music Experiment Powered by MTV Iggy espnW: 98 Days To Shine Best Fortune 500 Brand on Social Media American Express Visa #GoInSix GE on Social American Honda Motor Co., Inc. Disney Best Integration of Social Media with Live Television 2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social #DunkinReplay HGTV All Premiere New Year The Voice: Instant Save Best Listicle Black Sails: Pirates Are Better Than… 27 Worst Moments Of John Oliver's First 6 Minutes Hosting The Daily Show The 10 Worst Things About the Rehtaeh Parsons Rape Case Best Mobile Campaign Join the Realm: Mobile, HBO Visa 360 Cam Volkswagen SmileDrive, Powered by Google LotteryHUB 160,00 Downloads Best News Twitter Account Al Jazeera America E! Online Univision's Primer Impacto Best Social Good Campaign #theworldneedsmore, United Nations Unselfie UN WOMEN MINDDRIVE Social Fuel Garnier Men PowerLight A Village One Billion Rising Campaign #SFBatKid, Make-A-Wish Foundation Promise for Education, University of California Drink Good Do Good, Naked Juice #Mamming Best Social Integration with a TV Commercial Realtime Twitter Integration into Social TV Advertising #AdamLevineCollection, Kmart Shop Your Way Mentos Engages Arab Youth through Hilarious Memes Coldwell Banker Real Estate #HomeRocks Best Social Media Campaign for Film Wolverine International Home Entertainment Social Campaign: Declassified Chennai Express The Purge Anchorman 2: The Legend Continues Best Tumblr Campaign "The Signal" Lexus Project Drive-In Capitol Couture Converse Music Best Twitter Campaign Here he comes!!!! #SFBatkid pic.twitter.com/PhF85F4Mw3— Make-A-Wish Bay Area (@SFWish) November 15, 2013 Samsung Recharges Galaxy Phones with a Tweet at SXSW Tweethearts, Necco @MTVFR hacked Twitter with #TeenWolfFr Tweet & Shoot We Are Tennis by BNP Paribas #TornadoWeek, The Weather Channel Derek, A Netflix Original Series TNT's Mob City Twitter Script #SFBatKid, Make-A-Wish Foundation #InsideTHEOUTNET #SCtop10, ESPN Verizon NFL #FOMOF Twitter Campaign Cinemax's Banshee, HBO Opposite Worlds Twitter Popularity Index, Syfy Best Use of a Hashtag on Twitter Charmin #TweetFromTheSeat Purina: #PetsAtWork UN WOMEN #SFBatKid, Make-A-Wish Foundation Pepsi Summer of Fan Armies #theworldneedsmore, United Nations #YoureDoinItRightWhen by Singley + Mackie for YP.com #PricelessNewYear, MasterCard Honda Summer Clearance The Voice: Instant Save Best Use of Animated GIFs Converse Music Tumblr Bravo and GIPHY partnership for I Dream of NeNe: The Wedding Eastbound & Down's Hall of F***in' Fame Baseball Card GIFs The Purge Best Use of Gamification Bravo's Top Chef Home Edition Dodge: Hands On Ron Burgundy Game Lowe's Sims Social Poptopia + Pop Dongle by Pop Secret Best Use of Humor Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS DiGiorno Halloween Treats Gone Wrong, P&G / Oral B Mentos Engages Arab Youth through Hilarious Memes Wendy's Bacon Portabella Melt on Brioche Campaign Best Use of Social Media by One Brand Responding to Another Brand Snack Attack, America Honda Motor Co., Inc. Congratulations, Sony. The Most Retweeted Brand Tweet Ever, Nokia Best Use of Social Media for a Consumer Brand Lowe's Sims Social Gatorade Heritage Bottle Campaign Glad's #SAVEITSUNDAY Movement Pantene Project Drive-In, American Honda Motor Co., Inc. The Most Retweeted Brand Tweet Ever, Nokia Virgin America Remixes the Safety Video WestJet Christmas Miracle: Real -Time Giving Best Use of Social Media for Auto Industry PMK*BNC for Audi of America: "The Challenge" Nissan – Versa Note Amazon Partnership Project Drive-In, American Honda Motor Co., Inc. Nissan – The Briefcase Best Use of Social Media for B2B Jobsite – The Advantage General Electric Project 2020, Trend Micro Flying high with Airbus Google Enterprise Lets You Work the Way You Live Inspiring Influencer Activation with Nostalgic Call to Action Best Use of Social Media for Consumer Electronics GoPro Samsung Recharges Galaxy Phones with a Tweet at SXSW The Most Retweeted Brand Tweet Ever, Nokia The Warner Sound at SXSW Captured by Nikon Best Use of Social Media for Customer Service @hyattconcierge at your service Safaricom Ltd Kenya Samsung Recharges Galaxy Phones with a Tweet at SXSW @united Customer Service on Twitter: From Black Hole to Top Shelf Best Use of Social Media for Fashion Banana Republic's #BRLove4All NET-A-PORTER.COM Snap a moment of color. Win a week in Maui. Best Use of Social Media for Financial Services Discover Gift&Get App Stash & Save Sweepstakes, Kinecta Federal Credit Union Tweet & Shoot We Are Tennis by BNP Paribas PayPal: From Faceless to Friendly. Increasing Brand Engagement Citi's Connect: Professional Women's Network on LinkedIn Why wait until it's too late? – DELA Best Use of Social Media for Food & Beverage Say It With Bacon, Kraft Foods (Oscar Mayer) Hot Pockets' "You Got What I Eat" Hostess: Prepare Your Cakeface Wendy's Pretzel Bacon Cheeseburger Love Songs Naked Juice Power Garden Green Giant – Raise A Giant (Bully Prevention) Beefy Crunch Burrito Lay's 75 & Sunny Best Use of Social Media for Healthcare Break Dengue #MHBaby-The World's First Live C-Section Birth on Twitter NorthShore Connects with Patients Through Social Content Best Use of Social Media for Luxury Goods Benefit Cosmetics Need For Tweed, Harris Tweet Hebrides NET-A-PORTER.COM Best Use of Social Media For Music Avicii x You Intel Presents The Music Experiment Powered by MTV Iggy Snoop Dogg: Digital Tastemaker and Leader on Social Platforms Best Use of Social Media for News Al Jazeera America – The Stream #AskSnowden and The NSA Files Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout series on marriage equality Best Use of Social Media for Retail or E-Commerce DollarShaveClub.com – One Wipe Charlies Launch Get Social with Duane Reade #ZapposRecharge Takes Over New York Fashion Week Best Use of Social Media for Sports espnW: 98 Days To Shine HBO Boxing MLB Fan Cave The International Olympic Committee WWE WrestleMania 29 Wimbledon Best Use of Social Media for Telecom BuzzFeed Virgin Mobile "Always On" Social Advertising O2 Be more dog Skype: Your City, Your Passion Best Use of Social Media for Television @MTVFR hacked Twitter with #TeenWolfFr Shark Week Google Hangout #ROASTJOFFREY: The World’s First-Ever Social Media Roast The Voice: Instant Save TeenNick's The '90s Are All That Teen Wolf Trailer CNN Films Presents: 'Blackfish' Mob City Twitter Script The WWE App MTV EMA: Social Media PSYCH Slumber Party NCAA Real Time Highlights Orange Is The New Black, a Netflix Original Series Doctor Who Best Use of Social Media for Travel Airlines for America: Don't Ground America Campaign Delta Cheer Cart WestJet Christmas Miracle: Real -Time Giving Best Use of Social Media for Video Games LEGO Marvel Super Heroes GameTrailers GDEX Tangible Media and Deep Silver's Saints Row IV Best Use of Social Media In Real Life (IRL) Shark Week Google Hangout Samsung Recharges Galaxy Phones with a Tweet at SXSW Tweethearts, Necco Skype: #SmileStation TED Drafted in Glass #theworldneedsmore, United Nations Best Use of Video in a Social Media Campaign InsertMeAnywhere, Netflix Nissan – The Briefcase Virgin America Remixes the Safety Video Occupy CONAN sponsored by VW #StartSomething Special: Mairead & Kevin's Wedding, American Honda Motor Co., Inc. Applebee's Spirited Chef: Risking Bloodshed To Bring Fans What They Want Girls Season 3 Instagram Campaign #theworldneedsmore, United Nations Adobe "Make It With Creative Cloud" From The Gridiron To The Grill, White Castle #InsideTHEOUTNET Best Viral Campaign InsertMeAnywhere, Netflix WestJet Christmas Miracle: Real -Time Giving UN WOMEN Turning the Internet Red, Human Rights Campaign Nissan – Versa Note Amazon Partnership Virgin America Remixes the Safety Video Most creative use of technology for a campaign Naked Juice Power Garden Play Live Experience, Bravo Media Psych Pineapple Trifecta, USA Network Da Vinci’s Demons: Citizens of Florence, STARZ Tweet & Shoot We Are Tennis by BNP Paribas Best Small Agency (1-20) Agency | 2.0 :: A Boutique Crowdfunding Agency Clever Girls Collective GLOW Best Mid-Sized Agency (21-100) Carrot – a VICE company Laundry Service Threshold Interactive: Different From The Ground Up Best Large Agency (over 100) We Are Social 360i Deep Focus VML Adweek Adweek