Here Are the Finalists for the Year’s Best Brands on Twitter, Vine and Everywhere Else
Shorty Awards contenders span all of social media
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."
Check out the full list of finalists below:
Best Brand on Twitter
Baby got back! We like big jets and we cannot lie, this 737 is ready to fly. pic.twitter.com/N9BaWWi3SR
— Delta (@Delta) July 30, 2013
Best Brand on Vine
Best Brand on Instagram
PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand
Best Brand on Pinterest
MasterCard – #AcceptanceMatters
Best Brand on Snapchat
Best Brand on Tumblr
General Electric: GE Tumblr & The Txchnologist
Nickelodeon's Korra Nation: the ultimate tumblr fan destination
Best Brand on YouTube
Best Facebook Page
Unmetric’s Best Facebook Campaign
Smashbox Love Me Digital Billboard Experience
Turning the Internet Red, Human Rights Campaign
Mentos Engages Arab Youth through Hilarious Memes
Alex and Ani increase Facebook ad ROI 80% with eBay Enterprise and Kenshoo Social
Adobe "Make It With Creative Cloud"
Best Facebook Contest
Briggs & Stratton Mower Mouth Contest
This Is SportsCenter – SportsCenter Facebook
Best Branded Mobile App
AIG's Global Launch of the CyberEdge Mobile App
VH1 Launches Its Most Successful App To-Date: Immersive and Interactive Three-in-One Brand App
The Rolling Stones official app presented by Citi
Sherwin-Williams ColorSnap Glass
Best Branded Real-Time Response to a Major Event or Cultural Phenomenon
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
Nokia – The Most Retweeted Brand Tweet Ever
United Nation's #theworldneedsmore
DiGiorno: The Sound of Music Live
Captain Crunch's Viral Uniform Controversy
Best Contest
Dodge: Hands On Ron Burgundy Game
Audi's Steer the Story Campaign with Marvel Comics
Intel Presents The Music Experiment Powered by MTV Iggy
Best Fortune 500 Brand on Social Media
American Honda Motor Co., Inc.
Best Integration of Social Media with Live Television
2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social
Best Listicle
Black Sails: Pirates Are Better Than…
27 Worst Moments Of John Oliver's First 6 Minutes Hosting The Daily Show
The 10 Worst Things About the Rehtaeh Parsons Rape Case
Best Mobile Campaign
Volkswagen SmileDrive, Powered by Google
Best News Twitter Account
Best Social Good Campaign
#theworldneedsmore, United Nations
Garnier Men PowerLight A Village
#SFBatKid, Make-A-Wish Foundation
Promise for Education, University of California
Drink Good Do Good, Naked Juice
Best Social Integration with a TV Commercial
Realtime Twitter Integration into Social TV Advertising
#AdamLevineCollection, Kmart Shop Your Way
Mentos Engages Arab Youth through Hilarious Memes
Coldwell Banker Real Estate #HomeRocks
Best Social Media Campaign for Film
Wolverine International Home Entertainment Social Campaign: Declassified
Anchorman 2: The Legend Continues
Best Tumblr Campaign
Best Twitter Campaign
Here he comes!!!! #SFBatkid pic.twitter.com/PhF85F4Mw3— Make-A-Wish Bay Area (@SFWish) November 15, 2013
Samsung Recharges Galaxy Phones with a Tweet at SXSW
@MTVFR hacked Twitter with #TeenWolfFr
Tweet & Shoot We Are Tennis by BNP Paribas
#TornadoWeek, The Weather Channel
Derek, A Netflix Original Series
#SFBatKid, Make-A-Wish Foundation
Verizon NFL #FOMOF Twitter Campaign
Opposite Worlds Twitter Popularity Index, Syfy
Best Use of a Hashtag on Twitter
#SFBatKid, Make-A-Wish Foundation
#theworldneedsmore, United Nations
#YoureDoinItRightWhen by Singley + Mackie for YP.com
Best Use of Animated GIFs
Bravo and GIPHY partnership for I Dream of NeNe: The Wedding
Eastbound & Down's Hall of F***in' Fame Baseball Card GIFs
Best Use of Gamification
Dodge: Hands On Ron Burgundy Game
Poptopia + Pop Dongle by Pop Secret
Best Use of Humor
Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS
Halloween Treats Gone Wrong, P&G / Oral B
Mentos Engages Arab Youth through Hilarious Memes
Wendy's Bacon Portabella Melt on Brioche Campaign
Best Use of Social Media by One Brand Responding to Another Brand
Snack Attack, America Honda Motor Co., Inc.
The Most Retweeted Brand Tweet Ever, Nokia
Best Use of Social Media for a Consumer Brand
Gatorade Heritage Bottle Campaign
Project Drive-In, American Honda Motor Co., Inc.
The Most Retweeted Brand Tweet Ever, Nokia
Virgin America Remixes the Safety Video
WestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Auto Industry
PMK*BNC for Audi of America: "The Challenge"
Nissan – Versa Note Amazon Partnership
Project Drive-In, American Honda Motor Co., Inc.
Best Use of Social Media for B2B
Google Enterprise Lets You Work the Way You Live
Inspiring Influencer Activation with Nostalgic Call to Action
Best Use of Social Media for Consumer Electronics
Samsung Recharges Galaxy Phones with a Tweet at SXSW
The Most Retweeted Brand Tweet Ever, Nokia
The Warner Sound at SXSW Captured by Nikon
Best Use of Social Media for Customer Service
@hyattconcierge at your service
Samsung Recharges Galaxy Phones with a Tweet at SXSW
@united Customer Service on Twitter: From Black Hole to Top Shelf
Best Use of Social Media for Fashion
Snap a moment of color. Win a week in Maui.
Best Use of Social Media for Financial Services
Stash & Save Sweepstakes, Kinecta Federal Credit Union
Tweet & Shoot We Are Tennis by BNP Paribas
PayPal: From Faceless to Friendly. Increasing Brand Engagement
Citi's Connect: Professional Women's Network on LinkedIn
Why wait until it's too late? – DELA
Best Use of Social Media for Food & Beverage
Say It With Bacon, Kraft Foods (Oscar Mayer)
Hot Pockets' "You Got What I Eat"
Hostess: Prepare Your Cakeface
Wendy's Pretzel Bacon Cheeseburger Love Songs
Green Giant – Raise A Giant (Bully Prevention)
Best Use of Social Media for Healthcare
#MHBaby-The World's First Live C-Section Birth on Twitter
NorthShore Connects with Patients Through Social Content
Best Use of Social Media for Luxury Goods
Need For Tweed, Harris Tweet Hebrides
Best Use of Social Media For Music
Intel Presents The Music Experiment Powered by MTV Iggy
Snoop Dogg: Digital Tastemaker and Leader on Social Platforms
Best Use of Social Media for News
Al Jazeera America – The Stream
Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout series on marriage equality
Best Use of Social Media for Retail or E-Commerce
DollarShaveClub.com – One Wipe Charlies Launch
#ZapposRecharge Takes Over New York Fashion Week
Best Use of Social Media for Sports
The International Olympic Committee
Best Use of Social Media for Telecom
BuzzFeed Virgin Mobile "Always On" Social Advertising
Skype: Your City, Your Passion
Best Use of Social Media for Television
@MTVFR hacked Twitter with #TeenWolfFr
#ROASTJOFFREY: The World’s First-Ever Social Media Roast
TeenNick's The '90s Are All That
CNN Films Presents: 'Blackfish'
Orange Is The New Black, a Netflix Original Series
Best Use of Social Media for Travel
Airlines for America: Don't Ground America Campaign
WestJet Christmas Miracle: Real -Time Giving
Best Use of Social Media for Video Games
Tangible Media and Deep Silver's Saints Row IV
Best Use of Social Media In Real Life (IRL)
Samsung Recharges Galaxy Phones with a Tweet at SXSW
#theworldneedsmore, United Nations
Best Use of Video in a Social Media Campaign
Virgin America Remixes the Safety Video
#StartSomething Special: Mairead & Kevin's Wedding, American Honda Motor Co., Inc.
Applebee's Spirited Chef: Risking Bloodshed To Bring Fans What They Want
Girls Season 3 Instagram Campaign
#theworldneedsmore, United Nations
Adobe "Make It With Creative Cloud"
From The Gridiron To The Grill, White Castle
Best Viral Campaign
WestJet Christmas Miracle: Real -Time Giving
Turning the Internet Red, Human Rights Campaign
Nissan – Versa Note Amazon Partnership
Virgin America Remixes the Safety Video
Most creative use of technology for a campaign
Play Live Experience, Bravo Media
Psych Pineapple Trifecta, USA Network
Da Vinci’s Demons: Citizens of Florence, STARZ
Tweet & Shoot We Are Tennis by BNP Paribas
Best Small Agency (1-20)
Agency | 2.0 :: A Boutique Crowdfunding Agency
Best Mid-Sized Agency (21-100)
Threshold Interactive: Different From The Ground Up
Best Large Agency (over 100)
