Henry Rollins and Mercedes Explore the Vulnerable Side of 'Toughness' in Branded Content Series

Punk rock icon hosts 'Tough Conversations' podcast and documentary

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Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag’s frontman, Rollins has since become a master of spoken word and storytelling.

So while advertising pitchman might seem an odd fit at first for Rollins, it’s clear he was a perfect choice for Mercedes-Benz’s newest branded content series: “Tough Conversations,” an interview podcast and documentary series that analyzes what we mean when we describe someone as “tough.”

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