It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag’s frontman, Rollins has since become a master of spoken word and storytelling.
So while advertising pitchman might seem an odd fit at first for Rollins, it’s clear he was a perfect choice for Mercedes-Benz’s newest branded content series: “Tough Conversations,” an interview podcast and documentary series that analyzes what we mean when we describe someone as “tough.”
Created
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in