Hennessy's Latest Opus Celebrates a Forgotten Cycling Legend in This Dark, Inspiring Film

The brand rolls out its most integrated campaign to date

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Marshall “Major” Taylor was one of the most renowned track cyclists of his time—and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the world and was the first African American world champion in any sport. But somehow, history forgot Taylor over the years … until now.

Hennessy is celebrating Taylor in its latest Wild Rabbit campaign, created in partnership with agency Droga5. Over the years, the body of work has featured celebrities and forgotten heroes alike, all of whom embody the brand’s “Never stop.



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