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NEW YORK Agencies are filling out “fact sheets” in a pre-review screening for Moet Hennessy’s cognac brand, sources said.
Sources estimated the projected U.S. media spend on Hennessy cognac, handled by MDC Partners’ Kirshenbaum Bond + Partners in New York for the past 16 years, at $10 million. The client spent about half that in 2005, according to Nielsen Monitor-Plus.
Jan Boyle, of New York consultancy Matchworks, is managing the review process, sources said. She could not be reached for comment, nor could executives at New York-based Moet Hennessy USA.
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