Henkel Bows Home Improvement Work

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CHICAGO Henkel Consumer Adhesives is breaking new commercials this week that promote the company’s Duck and Loctite brands.

Four TV spots from DDB Chicago break on HGTV and take a humorous tone to show how the products can help consumers with home improvement initiatives.

In one spot, a new homeowner hangs panels with loud hammering. His next-door neighbor comes over and offers Loctite construction adhesive to quietly get the project done. He then sticks the hammer to the ceiling.



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