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In the latest of dozens of initiatives to mitigate the disastrous impact of the coronavirus pandemic on service industry workers, Hendrick’s Gin created a support campaign that it hopes will move organically through the bartending community, creating a domino effect and criss-crossing the country.
The “Pour it Forward” initiative asks bartenders to record themselves demonstrating how to make a drink with Hendrick’s, and dedicate it to a bartender friend by telling a story about them during the drink-making process.
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