Henderson Promotes MLK Day in S.C. County

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ATLANTA Henderson Advertising has spearheaded a pro bono campaign designed to promote Martin Luther King Jr. Day in its home county. The federal holiday, celebrated for the first time in 1986, is still not supported by Greenville County in South Carolina.

“We were kind of underwhelmed by the fact that there’s no holiday,” said J.J.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in