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ATLANTA Gold’s Gym International and Henderson Advertising have parted ways, the agency confirmed.
Dentsu’s Colby & Partners in Santa Monica, Calif., won the account after pitching the creative and media business last week against McCarthy Mambro Bertino of Marina del Rey, Calif.
The account shift comes only five months after the client awarded its account to Henderson, an independent shop in Greenville, S.C., that has worked with Gold’s Gym franchisees in South Carolina. Colby had been a finalist in that review [Adweek.com,
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