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Henderson Advertising claimed DaimlerChrysler Vans’ estimated $30 million ad account with a combination of speed, experience and creative firepower.
The Greenville, S.C., shop literally jumped into the Huntersville, N.C.-based client’s review with less than two weeks of prep time. Henderson then managed to defeat roster agency PentaMark Worldwide and two local competitors for the right to introduce the popular European vans to the U.S. market.
“One of the things they saw was that we were a quick study,” said Henderson chief executive officer Ralph Callahan.
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