HELPING DREAMS COME TRUE

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The “brand zealots” who staff MRA arekeeping hopes alive in the new year.

The Atlanta marketing agency said it will donate $100,000in services to createa comprehensive awareness campaign for Give Kids the World.

MRA’s work begins this spring. The intent is to heighten national awareness of the Kissimmee, Fla.-based organization and its goal of granting the wish of any child with a life-threatening illness who wants to visit Walt Disney World and other attractions in and around Orlando, Fla.

Give Kids the Worldis a 51-acre resortvillage designed to accommodate families.





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