Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK A new service unveiled today aims to solve the riddles of the Web: If it is made up of infinite niches, why do the top sites account for most of the ad revenue?
The answer, in part, is because it is extremely difficult to plan, buy and execute campaigns on thousands of small sites. While direct response marketers have used Google’s automated AdSense system effectively to reach small audience pockets, brand advertisers have mostly stayed away from the so-called “long tail.”
Quantcast,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in