Hellmann's Returns to the Super Bowl With Double the Mayo

The condiment brand unveils two teasers for its 30-second spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For the second year in a row, Hellmann’s plans to run a 30-second national spot in the Super Bowl.

And like last time, the maker of mustard, mayonnaise and salad dressing has teamed up with WPP’s Wunderman Thompson to create a commercial focused on reducing food waste.

A pair of teasers for Hellmann’s Super Bowl 56 ad feature NFL coach and former linebacker Jerod Mayo and his wife, Chantel Mayo.

The preview also brings back Lester Speight’s role as Terry

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in