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LOS ANGELES Interpublic Group’s Deutsch/LA introduces a new product for Helio in a 30-second spot breaking today, according to agency president and chief creative officer Eric Hirshberg.
A young man is seen scuba diving and singing to himself when a friend swims by, guided by Helio’s “buddy beacon” (which uses GPS to show the location of designated friends on a display). Ultimately, a voluptuous woman joins them and compliments the nerdy guys’ “cool phones,” at which point a whale swims by and gobbles her up.
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