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DDB has won another assignment from H.J. Heinz Co., said sources. Later this year the shop will launch the client’s new line of frozen entrƒes, which will carry the Boston Market brand name.
The agency’s San Francisco office won the estimated $10-15 million account following a review of undisclosed agencies nationwide. The shop already handles creative duties for Heinz’s Weight Watchers and Budget Gourmet frozen entrees.
Heinz initially asked for credentials from 12 agencies, but quickly narrowed that list to four finalists, said sources.
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