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Heinz’s Big Game spot is going to the dogs—literally.
The company today released its 2016 Super Bowl spot from creative shop David in Miami. The 30-second ad, part of a larger campaign called “Meet the Ketchups,” is meant to introduce Heinz’s family of condiments to consumers and will air during the third quarter.
Of course, the company decided the best way to introduce said condiment family was to show a bunch of weiner dogs in hot dog costumes running to a family dressed in Heinz condiment costumes.