It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Heinz’s Big Game spot is going to the dogs—literally.
The company today released its 2016 Super Bowl spot from creative shop David in Miami. The 30-second ad, part of a larger campaign called “Meet the Ketchups,” is meant to introduce Heinz’s family of condiments to consumers and will air during the third quarter.
Of course, the company decided the best way to introduce said condiment family was to show a bunch of weiner dogs in hot dog costumes running to a family dressed in Heinz condiment costumes.
See the extended 60-second version here:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in