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CHICAGO H.J. Heinz Co. has consolidated all of its advertising business at independent agency Cramer-Krasselt here. The shop had previously handed the company’s Ore-Ida and Weight Watchers Smart Ones frozen brands.
With the consolidation, C-K adds the Pittsburgh company’s Classico sauces and core ketchup brands. The brands previous respective agencies were Interpublic Group’s Campbell Mithun, Minneapolis, and Publicis Groupe’s Leo Burnett, Chicago.
“In a relatively short period of time, C-K has shown both the brand planning expertise and the ability to understand our brands that we believe is necessary to help drive our businesses forward,” said Dave Moran, president of Heinz U.S.
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