Heinz Musters Brands at Cramer-Krasselt

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CHICAGO H.J. Heinz Co. has consolidated all of its advertising business at independent agency Cramer-Krasselt here. The shop had previously handed the company’s Ore-Ida and Weight Watchers Smart Ones frozen brands.

With the consolidation, C-K adds the Pittsburgh company’s Classico sauces and core ketchup brands. The brands previous respective agencies were Interpublic Group’s Campbell Mithun, Minneapolis, and Publicis Groupe’s Leo Burnett, Chicago.

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