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After a three-year timeout from Super Bowl advertising, Heinz is headed back on the field during Super Bowl 2020’s second quarter with a 30-second spot directed by Roman Coppola.
This will be Heinz’s third Big Game ad in 20 years, with its last Super Bowl advertisement airing in 2016. The spot showcased a stampede of wiener dogs in hot dog costumes dashing toward the Ketchup Zone, where a family decked out in Heinz condiment costumes stood hand-in-hand.
“There’s
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