Heinz Steps in as Small Restaurants Struggle to Get Covid-19 Aid

Condiment brand asks the public to help distribute $1 million


Walk into a local diner located anywhere in the country, and you’re bound to see the following items on every table: salt and pepper shakers, packets of sugar, a napkin dispenser and a bottle of Heinz ketchup. That image, repeated in countless TV shows and films, has been imprinted upon the popular imagination.

Because of its close ties to diners, Heinz recently announced an initiative to send $2,000 checks to 500 of the country’s diners that are struggling in wake of the Covid-19 outbreak.

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