Heineken’s Reality-Style Ads Are Raking In YouTube Views

Final installment in the oddball adventure campaign

Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new ad for Heineken launching today.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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