Heineken's Reality-Style Ads Are Raking In YouTube Views

Final installment in the oddball adventure campaign

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Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new ad for Heineken launching today.

The fifth and final plotline in the beer brand’s reality-style Web series, “Dropped,” caps the oddball adventure campaign’s four prior stories, which have generated more than 2 million YouTube views since June. “Dropped” also has sent a South African man through the woodlands of central Europe to assemble a circus.

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