Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
“It’s all about the beer” used to be Heineken’s tagline in the U.S. But if you had to tag the brand’s relationship with creative agencies, “it’s all about churn” would be a better fit.
In the past nine years, six agencies have worked on the Heineken’s U.S. business: Lowe, D’Arcy Masius Benton & Bowles, Publicis, Berlin Cameron United, Wieden + Kennedy, and Euro RSCG. Heineken USA has been around the block so much that it’s next agency will be an old one: the New York offices of Publicis (2003-07) and Wieden (2008-09) are pitching the $60 million account, following the brand’s split with Euro RSCG.