Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Heineken said it has added StrawberryFrog to its global agency roster following a shootout between the independent shop and Interpublic Group’s McCann Erickson.
McCann in London and StrawberryFrog in Amsterdam and New York emerged as finalists for the assignment following the elimination two weeks ago of Havas’ WCRS in London [Adweek Online, Aug. 10].
“At the end of the day it was a very close decision. They have a really clear understanding of the brand,” said Nicole McNaughton, senior communications officer at Heineken.
StrawberryFrog
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in