Heineken Taps Betancourt Barba Beker

Heineken has tapped Betancourt Barba Beker Euro RSCG to handle advertising for the premium beer in Mexico following a one-month review.

The shop, based in Mexico City, beat out two undisclosed Latin American contenders to become the brand’s first Mexican agency. Up until now, ad efforts in the region consisted primarily of below-the-line and POP materials, a representative at Euro RSCG explained.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in