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To beat any potential disruption to Christmas that could be caused by shortages across the distribution chain, Dutch beer brand Heineken is offering to provide free beer as a gap filler while people wait for their real presents to arrive, saving them from being left empty-handed.
The promotion, running across U.S. cities during the two weeks running up to Dec. 25, will allow customers to request an on-demand Heineken placeholder gift box that features six bottles with personalized messages that will allow the receiver to know that their real gift is on the way soon.
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