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Heineken USA last week selected three finalists in the review for its $30 million ad account.
The remaining shops are: New York agencies Lowe & Partners/SMS, McCann-Erickson and Ogilvy & Mather, sources said.
Cut from contention last week were: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, D’Arcy Masius Benton & Bowles, Saatchi & Saatchi and J. Walter Thompson, all in New York. Bates was dropped earlier.
The review has not been without controversy. Early on, some contenders characterized Michael Silver’s presence in meetings between agencies and the prospective client as “odd.”
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