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NEW YORK Heineken USA has named two finalists, Berlin Cameron United and Wieden + Kennedy, in the review of creative chores on its Heineken and Heineken Premium Light brands.
The client late Friday confirmed the cut to Berlin Cameron and W+K, first reported earlier in the day by Adweek Online.
Combined media spending for the work in play is approximately $80 million.
Client executives heard pitches on Monday and Tuesday from five contenders.
Out of contention are: WPP Group’s Ogilvy & Mather and Publicis Groupe’s Publicis, both in New York, and independent The Richards Group in Dallas.
Gill
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