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As the delayed UEFA Euro 2020 tournament nears, sponsor Heineken‘s new campaign hopes to stir a little extra good-hearted rivalry among football fans this year, because hey, we all deserve a little extra mischief after the year we’ve had.
Created by Publicis’ Le Pub, the “Finally Together” campaign encourages fans and consumers to enjoy a drink with their footballing rivals during the tournament that’s being held for the first time across 11 cities—but to not be afraid to have a little fun at their rival’s expense.
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