Heineken “Boss’ Daughter”

Seize the day. That’s the message behind the first Heineken campaign from the brand’s new agency Euro RSCG. In one of the first spots, a “frightening” boss walks into a business cocktail party with his “lovely” daughter at his side. All the young men button up their suit jackets and compose themselves, but the hero makes his move as soon as the boss leaves to take a call. “This little maneuver is entirely ill-conceived,” says the male voiceover. With an anxious sigh he orders two Heinekens and heads back to his love interest. “Well done,” congratulates our narrator. The spot ends with the “Give yourself a good name” tagline. Here’s to liquid courage. Next, the guy should ask for a raise. –Eleftheria Parpis