Heineken 0.0's First Ads Prove You Can Have Fun Without Alcohol

Publicis Milan brews up a zany campaign

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Who’s up for a non-alcoholic barrel of fun?

Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand’s first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel.

A 60-second TV manifesto that dropped a few weeks ago introduces the tagline “Open to all.” A cheeky voiceover begins, “Yes, we are open. Come in. Come as you are. Without trousers, if you like.”

So, feel free to drop your pants and check out the ad below.

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