Heileman Will Launch Colt Ice

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LaCROSSE, WIS. – G. Heileman Brewing next month launches an extension to Colt 45 malt liquor named Colt Ice. Chick Powell, vp/marketing for the brewer, confirmed the new beer will roll into key markets in the Northeast, Southeast, Detroit and Cleveland. The Richards Group/Dallas, will handle the brand and new creative is expected by March.
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