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Heil-Brice Retail Advertising, Newport Beach, Calif., has won the ad account of the NBA’s Los Angeles Clippers following a review of undisclosed shops, sources said.
Billings are estimated at $1 million.
The team, perennially with one of the NBA’s worst records, had partnered with Los Angeles-based Italia/Gal Advertising since 1996.
The win marks a move into a new category for Heil-Brice, which has $60 million in billings and specializes in retail and Hispanic clients. Its roster includes Ralph’s Grocery Co.,
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