Hefty "Carnival"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a saner world, we’d have the luxury of feeling annoyed when a commercial finds a new way of chanting “Hefty, Hefty, Hefty” at us. As things stand, though, the very familiarity of that old trash-bag mantra makes it somehow comforting amid the volatility of the world at large. Anyhow, heaven help me, but I didn’t mind encountering it in this new spot (via Campbell Mithun) featuring the bags’ Unscented Odor Block technology. A visual that mimics the look of a carnival’s shooting gallery — at least, I think that’s what it’s supposed to evoke — gives ample opportunity to show the Hefty bags disposing of potentially stinky bits of garbage and subduing “the stinkies.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in