On the Heels of a Merger With Mullen, Departing Lowe Chief Joins Mother Holdings

Michael Wall becomes global CEO

When Interpublic announced the creation of the Mullen Lowe Group on May 8, the holding company said Lowe and Partners chief Michael Wall helped "create the roadmap" for the merger even as he planned his own departure from the new entity. Less than a week later, the course Wall had already charted for himself became clear.

Wall is moving to privately held Mother Holdings as global CEO and a stakeholder, joining partners Matt Clark, Andy Medd, Robert Saville and Mark Waites. (Wall, Saville and Waites didn't return calls from Adweek.)

The London-based Wall takes the lead on Mother's business at its headquarters there as well as in the agency's New York and Buenos Aires offices. He's also charged with Mother's expansion into new markets and new sectors.

In a statement, Mother praised Wall's tenure at Fallon London, where he was one of the agency's five founders in 1998 and helped build an agency that became a creative rival to Mother with high profile work for Sony Bravia, Skoda and Cadbury. After nine years at Fallon, where he eventually became the agency's international president, Wall did a brief stint at BBDO Portugal before joining Lowe as global CEO. Earlier in Wall's career, he worked at Simons Palmer (which would become TBWA), Lowe Howard-Spink and DMB&B, where he started out in advertising.

Sources said Interpublic's growing desire to have the network's CEO based in the U.S.—which is receiving renewed growth emphasis beyond core client Unilever—was a factor in Wall's departure from Lowe. Wall, whose family home is in Portugal, has been commuting to Lowe London and did not want to make the lifestyle change.