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Creative Shop Cites Decrease in Reebok Work
BOSTON–The same week Heater Advertising said it had won a children’s assignment from Reebok International, the shop was passing out pink slips, citing an overall decline in work from the athletic footwear maker.
At least eight staffers have been let go in the past two weeks, leaving the creative boutique with 21 employees. “Reebok has cut back its business with us, and it required us to do some belt-tightening and look at next year,” said Steve Giuggio, Heater’s executive vice president.
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