Hearthstone Selects Sullivan-St. Clair

ATLANTA Hearthstone, a chain of 33 assisted living facilities in 10 states, has selected Sullivan-St. Clair for marketing chores following a review of undisclosed contenders, the agency said.

There was no incumbent on the business.

Sullivan-St. Clair of Mobile, Ala., was one of four agencies competing for the account, and the only shop not based in Houston, which is the headquarters for Hearthstone.

Billings were not disclosed.

The independent agency plans to launch a direct mail campaign in the states where the company operates, including Alabama, Georgia and Florida. Other work includes producing collateral materials and redesigning the company’s Web site.