Heart Association Eyes 4

DALLAS Four shops have advanced in the review for the American Heart Association’s ad account, the client confirmed. The business is worth $40 million over three years, according to sources.

Havas’ Arnold in Boston; Omnicom’s DDB in Chicago and Dallas; Interpublic Group’s Campbell-Ewald in Warren, Mich., and Publicis Groupe’s Publicis in Mid America in Dallas remain in contention, a client representative said.

Omnicom’s BBDO in New York withdrew from the review last week, while IPG’s Campbell Mithun in Minneapolis was cut following agency visits, sources said. The agencies either declined comment or referred calls to the client.

The remaining shops are expected to make creative presentations during the third week of June at the headquarters of the Dallas-based client.

The Rojek Cutcher Group in Cleveland is overseeing the search for a full-service shop to handle the group’s first paid-advertising effort.