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DALLAS Four shops have advanced in the review for the American Heart Association’s ad account, the client confirmed. The business is worth $40 million over three years, according to sources.
Havas’ Arnold in Boston; Omnicom’s DDB in Chicago and Dallas; Interpublic Group’s Campbell-Ewald in Warren, Mich., and Publicis Groupe’s Publicis in Mid America in Dallas remain in contention, a client representative said.
Omnicom’s BBDO in New York withdrew from the review last week, while IPG’s Campbell Mithun in Minneapolis was cut following agency visits, sources said.
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