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NEW YORK Hearst Magazines Digital Media has inked a partnership with Spleak Media Network, a company that builds applications for instant messaging platforms and social networking sites, to distribute editorial content from the magazine giant’s teen titles via CelebSpleak, a recently launched tool that allows teens to share and rate celebrity gossip.
CelebSpleak, which is available for AOL’s Instant Messenger, MSN Messenger, MySpace, Facebook and other platforms, now claims 100,000 active daily users. They “Spleak-bot” via AOL Instant Messenger to receive and share “tattles.”
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