Hearst, Next.TV in Accord

NEW YORK Hearst Magazines is the latest media company to sign on to distribute content via Next.TV, the new Internet television service being built into all new Hewlett-Packard notebook computers starting in 2008.

The company said it plans to deliver original video content from the magazine brands CosmoGirl, Good Housekeeping, Marie Claire and others. Hearst joins a growing list of traditional media players partnering with the startup service, which is expected to provide consumers with access to some 50 on-demand channels via their PCs when it goes live.

Next.TV’s technology is the product of the broadband video firm Dave Networks. The platform, which leverages peer-to-peer video sharing technology to deliver content, represents the latest high-profile attempt at bringing Internet-delivered TV into the living room.

Among the companies launching channels are the production firm Endemol, which is rolling out Lazy TV—a mix of footage from its popular game/reality shows Deal or No Deal and Big Brother—and National Lampoon.

Hearst executives said the opportunity to participate in the startup venture offered the chance to reach a bigger audience while being part of a buzz-worthy new platform.

“This relationship not only offers us an innovative way to syndicate original video content to millions of potential viewers, but it will also help to extend the readers’ overall brand experience beyond the pages of magazines and Web sites directly onto their computers and television screens,” said Chuck Cordray, vp and general manager, Hearst digital media.