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NEW YORK Hearst Magazines said it would launch MisQuinceMag.com, a service-oriented site that will be aimed at 15-year-old Latina girls who are planning their quinceaneras, a traditional sweet-16-like celebration common to much of Latin America and the U.S. Hispanic community.
MisQuinceMag.com, which debuts by month’s end from Hearst Magazines’ digital media division, is the result of the success of “Mis Quince,” a promotional insert that appeared last fall in CosmoGirl, Seventeen and Teen magazines.
Like that insert, the bilingual site will mix practical planning advice on subjects such as dress shopping with celebrity interviews, videos and various outlets for user-generated content.
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