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Ames Scullin O’Haire Advertising has been awarded the full-service agency of record assignment for Food Lion.
The grocery chain’s decision to move the media portion of its account to the Atlanta agency is new. Creative duties were shifted to ASO earlier this year [Adweek, March 20], though the client denied it at the time.
Billings were not disclosed, but Competitive Media Reporting cites 1999 spending at $17 million; $7.5 million through May 2000.
ASO has been the agency of record for Kash ‘n’ Karry Food Stores, Food Lion’s Tampa, Fla.-based
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