A Healthy Review: Secure Horizons Consolidates Account By Kathy Tyre

Secure Horizons, the nation's second-largest healthcare plan for senior citizens, has launched a review that could consolidate as much as $20 mi

Secure Horizons is believed to be looking for an umbrella campaign, which could lump together all ad assginments, or some portion of them, for the company’s operations in California, Oregon, Texas and Oklahoma. The review, being handled by Oakland, Calif.-based consultant Dorward & Partners, is believed to include the four, regional incumbent – The Design Ranch/Portland, Ore., Groves Chaney/San Antonio, Tex., and Phillips & Johnson/Tulsa, Okla., along with SRH. Other shops may be invited into the review. Executives at Cypress, Calif.-based Secure Horizons, a division of HMO plan Pacificare, did not return calls. Consultant Don Dorward claimed the client had yet to hammer out specifics of the review. The largest portion of Secure Horizon’s ad efforts involve direct marketing. One source speculated that the client may become involved in more direct telvision work, and might establish that as a separate assignment, while leaving direct mail and other ad duties with the regional shops. SRH president Greg Helm declined comment.
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