Healthy Eating Is a Hard Sell

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Few virtuous intentions are more broadly held than the wish to adopt a healthier diet. Alas, a glance at the nation’s waistlines tells us that many consumers fail to carry through on this worthy aim. Aside from the intrinsic frailty of human nature, why is this so? A new report by Catalina Marketing identifies factors that draw grocery shoppers to healthy foods — and factors that deter many from buying more of those goods.

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