Blue Cross/Blue Shield Association, having parted with Hal Riney & Partners/Chicago, is preparing a national advertising campaign and" /> Healthy Choice: Blue Cross/Blue Shield Seeking Marketing Remedy <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>Blue Cross/Blue Shield Association, having parted with Hal Riney & Partners/Chicago, is preparing a national advertising campaign and
Blue Cross/Blue Shield Association, having parted with Hal Riney & Partners/Chicago, is preparing a national advertising campaign and" />
Blue Cross/Blue Shield Association, having parted with Hal Riney & Partners/Chicago, is preparing a national advertising campaign and" />

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Healthy Choice: Blue Cross/Blue Shield Seeking Marketing Remedy By Beth Heitzma

Blue Cross/Blue Shield Association, having parted with Hal Riney & Partners/Chicago, is preparing a national advertising campaign and

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Chicago-based BCBS hasn’t worked with Riney since the beginning of the year, according to Sylvia Walker, senior consultant/communications for BCBS. Walker would not confirm a review, saying only that BCBS is ‘re-evaluating our strategy.’ However, sources confirm BCBS intends to significantly raise its marketing presence nationally.
‘Blue Cross has basically been inactive for a few years now, but with the healthcare reform they have hired a number of new communications executives and are readying to get back into the game,’ said one source.

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