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HealthNow’s strategy for expanding its client base includes persuading corporations and consumers to “plan ahead.”
A new print, radio and television campaign created by the McLean, Va., office of Boston-based Arnold touts the Buffalo, N.Y.-based insurer’s proactive approach to healthcare.
Three 30-second spots broke last week on spot television and cable outlets in upstate New York markets centered around Rochester, Syracuse and Elmira. Print executions will appear in area newspapers as well as periodicals such as Good Housekeeping and Ladies’ Home Journal.
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