HealthNow: Planning Ahead

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HealthNow’s strategy for expanding its client base includes persuading corporations and consumers to “plan ahead.”

A new print, radio and television campaign created by the McLean, Va., office of Boston-based Arnold touts the Buffalo, N.Y.-based insurer’s proactive approach to healthcare.

Three 30-second spots broke last week on spot television and cable outlets in upstate New York markets centered around Rochester, Syracuse and Elmira.

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